Proposal
Proposal 4
Topic : STICKY- traditional handmade yummy
Brand : STICKY
Product Category : Food/Beverages
Target Audience : 10-30 years old
Information:
- STICKY is originated from Australia and is called rock candy.
- Brought to Malaysia lately and have an outlet in One Utama.
- Their candy is special because the customers can customize the candy and present it.
- This is a product that brings love and happiness to their customers.
Market situation:
- STICKY is still a very new candy brand in Malaysia.
- They do not have much exposure in Malaysia and only have a outlet in One Utama.
Issues/Problems:
- They do not have strong promotion strategies.
- Many customers do not know about this brand.
- Customers might think them as just another ordinary candy brand.
Ideas/Facts:
- To promote to customers that this is the candy that they would want to buy.
- To give customers a memorable impression.
- To be the brand that we will recall when we wanted to have a gift for others.
- Colorize and bring joy to customers.
